About The Award
African Brands Innovators Award
Over the years, the need to differentiate and identify the most innovative brands in Africa’s continent has been on the forefront to achieve, Creating a special (SYMBOL) for best brands for easy identification has been in the pipeline for years, which has now become a reality, to be celebrated immediately after the summit.
The AFRIBIS Awards celebrate the resilience, creativity and innovation of African brands that are shaping the continent’s economic & cultural landscape. It is a platform designed to honor outstanding achievements in branding, marketing and business excellence in Africa, by recognizing these contributions, the Award aim to inspire growth and highlights the unique potentials of African enterprise on a global stage.
The award will be presented to the leading brand innovators in Africa, A recognition that motivate and spur the winners to greater performance.
The Benefits Of Afribis Award
- Distinguish your brand from your competitors
- Brand awareness campaign across Africa
- Reputation & morale boost
- Marketing Advantage
- Inspiration
- Global Presence
AFRIBIS Awards image can be used for advertising purposes as a Pan-African Symbol of innovation & Trust.
The Award Selection Methods
AFRIBIS took a holistic approach to identify the finalist of the deserving brands of the year award, selected from brands in Africa. The competition’s criteria and categories cover the wide ranging aspects of professional brand management, customer’s referral which is a decisive majority, innovative brands strategy and products/services acceptability.
Our evaluation process consists of a qualified consumer survey (quantitative study) throughout Africa.
Africa’s Largest Consumer Vote™ MCA platform
African Brands Innovators Award Technical Committee worked with category experts, influential Brands journalists and screened Primary customers Surveys, to identify the most outstanding brands on each categories. Approved Categories are populated with corresponding brands, and a universe of consumer responses, set to achieve the requisite levels of survey accuracy. Screened consumers rate each brand in key criteria such as Quality, Value, Performance, Appeal, Design, Materials, Reputation, Innovation, Safety, Sustainability and Recommendation Likelihood. Brands receiving the highest scores in each criterion are eligible for each Award designation.
Methodology
Consumer research is conducted using a Multimedia Consumer Aggregation Platform and a proprietary balloting system developed by experts in the brand management industry around Africa. The platform is recognized as the most scientifically rigorous review of consumer sentiment in Africa.
The Evaluation Criteria
- Quality
- Affordability
- Reliability
- Brand Impact
- Brand Distinction
- Degree of innovation
- Market trends
- Customer Referrals
- The Quality of design & Brand presentation.
Pictures of Past Events - Afribis 2024
Pictures of Past Events - Afribis 2023
African Brands Innovators Award
Over the years, the need to differentiate and identify the most innovative brands in Africa’s continent has been on the forefront to achieve, Creating a special (SYMBOL) for best brands for easy identification has been in the pipeline for years, which has now become a reality, to be celebrated immediately after the summit.
The AFRIBIS Awards celebrate the resilience, creativity and innovation of African brands that are shaping the continent’s economic & cultural landscape. It is a platform designed to honor outstanding achievements in branding, marketing and business excellence in Africa, by recognizing these contributions, the Award aim to inspire growth and highlights the unique potentials of African enterprise on a global stage.
The award will be presented to the leading brand innovators in Africa, A recognition that motivate and spur the winners to greater performance.
The Benefits Of Afribis Award
- Distinguish your brand from your competitors
- Brand awareness campaign across Africa
- Reputation & morale boost
- Marketing Advantage
- Inspiration
- Global Presence
AFRIBIS Awards image can be used for advertising purposes as a Pan-African Symbol of innovation & Trust.
The Award Selection Methods
AFRIBIS took a holistic approach to identify the finalist of the deserving brands of the year award, selected from brands in Africa. The competition’s criteria and categories cover the wide ranging aspects of professional brand management, customer’s referral which is a decisive majority, innovative brands strategy and products/services acceptability.
Our evaluation process consists of a qualified consumer survey (quantitative study) throughout Africa.
Africa’s Largest Consumer Vote™ MCA platform
African Brands Innovators Award Technical Committee worked with category experts, influential Brands journalists and screened Primary customers Surveys, to identify the most outstanding brands on each categories. Approved Categories are populated with corresponding brands, and a universe of consumer responses, set to achieve the requisite levels of survey accuracy. Screened consumers rate each brand in key criteria such as Quality, Value, Performance, Appeal, Design, Materials, Reputation, Innovation, Safety, Sustainability and Recommendation Likelihood. Brands receiving the highest scores in each criterion are eligible for each Award designation.
Methodology
Consumer research is conducted using a Multimedia Consumer Aggregation Platform and a proprietary balloting system developed by experts in the brand management industry around Africa. The platform is recognized as the most scientifically rigorous review of consumer sentiment in Africa.
The Evaluation Criteria
- Quality
- Affordability
- Reliability
- Brand Impact
- Brand Distinction
- Degree of innovation
- Market trends
- Customer Referrals
- The Quality of design & Brand presentation.
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